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Connect First Credit Union Amplifies Your Donations

Connect First Amplifies Your Donations

June 28, 2020 | Calgary, AB: Theatre Calgary is a staple in the city’s arts community since its inception in 1968. Unfortunately, COVID-19 has left seats empty and the theatre dark; however, that does not mean the show can’t go on!

Shakespeare by the Bow is Theatre Calgary’s premier program that supports emerging artists.

“It was imperative for Theatre Calgary to not lose our summer tradition production of Shakespeare by the Bow, and the invaluable experience we provide for Alberta’s emerging artists,” says Stafford Arima, Theatre Calgary’s Artistic Director. “The generous support we have received allows art, creativity, and passion to prevail in these challenging times.”

Theatre Calgary, and 34 other local organizations have been able to amplify donations from their network by driving donors to Connect First Credit Union’s new donation matching portal.

Any contribution (up to $500) made to a registered non-profit or charity through the donation matching portal will be matched at a rate of 50%, to a maximum of $50,000.

“Community is at the heart of the credit union and we know many Albertans are struggling with uncertainties during this time. Alberta’s non-profits are on the frontlines helping people through this pandemic, and these organizations need our support as well.” says Wellington Holbrook, Chief Operating Officer of Connect First Credit Union and its four regional divisions, First Calgary Financial, Chinook Financial, Mountain View Financial and Legacy Financial.

Non-profits are essential to life in Alberta. Reports from Imagine Canada show that due to COVID-19, nearly 70% of Canadian charities have reported an average decrease of 30% in revenue. Additionally, 45% of organizations believe their financial situation will be worse in three to six months.

If you are looking to donate to your favorite Alberta non-profit or charity, make those dollars go further with Connect First Credit Union.

To amplify your donation to your favourite Alberta charity or non-profit, please visit and share the link below.


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About Connect First Credit Union

Connect First Credit Union one of the largest and most successful credit unions in Canada, is a full-service financial institution with over $6 billion in assets under administration. Connect First employs 750 Albertans who provide a range of financial products and advice in more than 40 communities across central and southern Alberta. It serves 128,000 members through its trusted local brands of First Calgary Financial, Chinook Financial, Mountain View Financial and Legacy Financial and a community-focused approach to banking.

Media Contacts

Tracy Kelly

VP, Marketing & Community

E-mail: TKelly@ConnectFirstCU.com

Phone: 403-559-9543