Connect First Credit Union Recognized as one of Canada’s Most Admired Cultures

November 27, 2019


Connect First Credit Union (Connect First), one of Canada’s largest and most successful credit unions, today announced it has been named among Canada’s Most Admired™ Corporate Cultures by Waterstone Human Capital in the mid-market category.

Founded by Waterstone Human Capital, this national program annually recognizes best-in-class Canadian organizations for having cultures that enhance performance and sustain a competitive advantage. The award is presented to companies that demonstrate exemplary performance in Vision and Leadership; Recruitment and Hiring for Fit; Cultural Alignment and Measurement; Retention, Rewards and Recognition; Corporate Social Responsibility; and Organizational Performance.

“I am honoured Connect First has been acknowledged as a Canadian company that sets the highest standard for cultivating culture that ultimately drives growth and performance,” said Paul Kelly, CEO – Connect First Credit Union. “Culture is at the heart of who we are and what we do as a credit union and it brings me great pride to have received this status. This recognition reflects our unwavering commitment to our employees, the evolution of our corporate culture, and the more than 128,000 members we serve in communities across central and southern Alberta.”

Connect First’s culture is shaped by its Core Values of Think Big, Take Charge, Act Local and Make It Easy, and buoyed by its Mission to Make Money Make a Difference.

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About Connect First Credit Union
Connect First Credit Union (Connect First), one of the largest and most successful credit unions in Canada, is a full-service financial institution with over $6 billion in assets under administration. Connect First offers its members a full range of financial products and services through trusted local brands and a community-focused approach to banking.

Recognized as one of Canada’s Best Managed Companies for 20 consecutive years – the only Canadian credit union to achieve this status - we proudly employ over 750 Albertans and passionately serve over 128,000 members in more than 40 communities across central and southern Alberta, under four divisions: Chinook Financial, First Calgary Financial, Mountain View Financial and Legacy Financial. Together, our divisions have passionately served members for over 80 years.

Canada’s Most Admired™ Corporate Cultures
This national program, now in its 16th year, annually recognizes best-in-class Canadian organizations for having cultures that enhance performance and help sustain a competitive advantage. Forty winners are chosen across four categories; three are based on revenue (growth, mid-market and enterprise) and one not-for-profit category (broader public sector). Organizations' submissions are scored on six categories: vision and leadership, recruitment and hiring for fit, cultural alignment and measurement, retention, rewards and recognition, organizational performance and corporate social responsibility. The Canada's Most Admired™ Corporate Cultures program creates a benchmark of success for all those who are nominated. For more information please visit CanadasMostAdmired.com.

About Waterstone Human Capital
At Waterstone Human Capital, we help build high performance cultures. We’re a human capital management consulting firm specializing in retained executive search, cultural measurement and assessment, and leadership training and development. We have successfully helped hundreds of entrepreneurial-minded, high-growth organizations across North America recruit, measure and train for fit. Waterstone is also the founder of the Canada’s Most Admired™ Corporate Cultures and Canada’s Most Admired™ CEO programs. These national programs annually recognize best-in-class Canadian organizations and CEOs, for fostering cultures that enhance performance and help sustain a competitive advantage. For more information please visit waterstonehc.com or canadasmostadmired.com.

Media Contacts
Connect First Credit Union
Jeff Taylor
Director, Corporate Communications
jtaylor@connectfirstcu.com
403.312.8749

Waterstone Human Capital
Lindsay George
Marketing and Communications Leader
lgeorge@waterstonehc.com
416.408.4545 ext. 227

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