Canadian credit unions rally to provide national flood support

May 12, 2017

Canada's largest credit unions rally to provide the Red Cross with $150,000 in national flood support.

May 12, 2017 (Toronto, ON) – 17 Canadian credit unions have collectively responded to the needs of Canadians in crisis due to record breaking spring flooding and have rallied to donate $150,000 to the Red Cross.

At a meeting in Halifax with some of Canada’s largest credit unions, Rob Paterson, President and CEO of Alterna, was asked about the situation in the Ottawa/Gatineau region.

“As soon as the extent of the flooding was mentioned, the outpouring of support from the credit union leaders around the table was overwhelming. Within minutes, everyone pledged to support the Red Cross spring flood relief efforts across Canada,” said Paterson

17 credit unions confirmed their commitment to support the Red Cross. As of noon today, Affinity, Alterna, Assiniboine, Cambrian, Coast Capital Savings, Connect First, Conexus, First Ontario, First West, Libro, Meridian, Prospera, Servus, Steinbach, UNI Financial, Vancity and Westminster had confirmed their contributions, totalling $150,000.

“Canadian Red Cross volunteers are responding to flooding in several provinces across the country,” said Conrad Sauvé, President and CEO, Canadian Red Cross. “The generosity of Canadian credit unions will help us as we continue to support the needs of the most affected individuals and communities.”

Canada’s credit unions are consistently among the fastest to respond to natural disaster relief, like the fires in Fort McMurray, Alberta last year. Credit union culture is shaped by seven internationally agreed upon cooperative principles, and this is a great example of several of those principles at work for their communities.

The Red Cross has launched an appeal for financial donations to help Canadian individuals, families and communities affected by flooding in several provinces across Canada. Thousands of people have been forced from their homes as the situation continues to unfold across the country. Red Cross is providing a variety of services based on the need in each region, such as food, clothing, shelter and essential supplies.

How Canadians can help
Canadians wishing to help are encouraged to make a donation to the Spring Floods Appeal in one of the following ways:


For more custom quotes please reach out to any of the contributing credit unions:

Credit Union

About Us link

Media Contact

Affinity Credit Union

Myrna Hewitt, EVP Marketing & Community, Affinity Credit Union



Alterna Savings

Alison Boughey – Communications Manager, Alterna Savings

M: 343.998.2860


Assiniboine Credit Union

Megan Adams I Assiniboine Credit Union

T: 204-258-3506


Cambrian Credit Union

Coast Capital Savings

Erin McKinley - Manager, Communications and Media Relations, Coast Capital Savings

M: 604.836.6924


Connect First Credit Union

Alison Archambault
Director, Brand and Stakeholder Engagement
Ph: (403) 736-4015 Cell: (403) 473-3676

Conexus Credit Union

Janelle Lindsey Manager, Conexus Credit Union

Phone: 306-780-0171 Cell: 306-527-9673


First Ontario

Stacey Marshall,FirstOntario Credit Union

P: 905-387-2133 E:

First West Credit Union

Jason Brown | Manager, Media Relations
Tel: 604-539-7415 Cell: 604-319-1211


Libro Credit Union

Meridian Credit Union

Diane Medeiros
Manager, Media and Stakeholder Relations
416-597-4444 ext. 2667

Prospera Credit Union

Tashon Ziara, Media Relations, Propersa

call 604-864-6667


Servus Credit Union

Michael Dickinson
Director, Corporate Communications, Servus Credit Union
T 780.638.8012
C 780.910.8712

Steinbach Credit Union

UNI Financial Cooperation

Mario Griffin
Communications and Public Relations Consultant
UNI Financial Cooperation

Phone: 506 726-4785 | Cell: 506 724-0078

Vancity Credit Union

Phone: 778.837.0394

Westminster Savings

Cathryn Tucker
Manager, Corporate and Internal Communications

About the Canadian Red Cross:

Lead media contact:

Alison Boughey – Communications Manager

Alterna Savings

P: 613.560.0150 ext. 6988

C: 343.998.2860